5 Cool Girl Clothing Brands You Need to Check Out

By: Brooke Erickson

Who wants to wear what everyone else is wearing? Even the most stunning pieces lose their magic once they become oversaturated. Sure, you look good, but you also look like everyone else. There goes the allure… So where do you turn when you want to keep the people guessing? 

For when you don’t have the time or energy to thrift, here are a few women-owned brands to check out the next time you are looking for a well-made wardrobe staple or conversation starter. Emphasizing their unique concept, branding, and/or surrounding community, these brands remind us that fashion is not just what you wear, but who we are. 

Mode Mischief

Founded by Mia Zotos, Mode Mischief Studios is a Melbourne-based brand- uniquely identified by its distinctive fabric choices, whimsical elements and playful adornments. This up-and-coming brand is where chic and beachy meet in the middle. While they aim to make timeless wardrobe staples, they also offer a fair balance of standout pieces sure to flatter any body type. Their mission reads to re-envision staples with a touch of ‘mischief’, drawing on contemporary and vintage fashion influences, ultimately creating clothing that is thoughtfully and carefully crafted with an emphasis on quality. Prices range from $80-$300, the label focuses on slow-fashion, releasing exclusively in drops and collections. Endorsed by it-girls such as Emma Chamberlain, Mode Mischief captures the spirit of a new generation that embraces style with intention, confidence, and just the right amount of mischief.

Romontio

If you’re a fan of Pretties Venice, be sure to check out the brand Romontio. Created by Leno Bodenhamer, this is a Latina-owned small business that specializes in sustainable lace textiles and deadstock recycled fabrics to create romantic, delicate garments. Named after her mother, this brand also emphasises the community from which it creates. Based in New York, their website also features the “Daydream Series” where Romontio girls show us the places around NYC where they daydream the most. With prices ranging from $30- $120, this is a must-shop for the romantic girls out there. 

My Mum Made It

Founded by the Australian designer Nyree Leckenby, what started as a one-woman show designing with thrifted bedsheets has become a notable brand through the use of clever social media marketing. Most known for their unique doll-like dresses and signature collars, My Mum Made It has expanded into bags, intimates, shoes, jackets, and even “Mini” garments for kids. With their babydoll silhouettes and alternative coquette aesthetic, you most likely have seen your favorite influencer stunting in their collections at least once or twice. With products ranging from $50-$300, My Mum Made It is perfect for a holiday party, a themed birthday or even running errands if you’re chill like that. 

Diem Attire

Specializing in bringing Vietnamese fashion to the US, Diem Attire is a collection of brands that surely will leave everyone at the function asking where you got your fit. Their concept is edgy, subversive, and overall, an avant-garde take on professional wear. By emphasizing Vietnamese fashion, they remind us who the true trendsetters are. With prices ranging from $30- $100, make sure to give this collection of brands a look.

Pieces of Porcelain 

Pieces of Porcelain is a female-owned, made-to-order, handmade clothing and intimates brand brought to life by a small in-house atelier in Los Angeles. Created by Lily Deva, she emphasizes the beauty of the female body- driving home the belief that the clothes don’t wear you, but your confidence gives them life. In their objective to uplift female creators, their website also features “porcelain world”, an online gallery featuring photos, stories, poetry, and playlists. With prices ranging from $40 to $200, fabrics are ethically sourced deadstock and packaged with love.