Chaya of London: The Big Sister Guide Every MUUZ Girl Needs

By Sophia Wheway

At MUUZ, we like to think of ourselves as the big sister of the internet, the one with the advice, the wardrobe tips, and the pep talks. But even big sisters need guidance. And when we do, we go straight to Chaya.

Chaya of London is everything we mean when we talk about effortless style and timeless advice. She’s funny online, yes, but what really sets her apart is how authentic and warm she is offline — the kind of woman who makes it all look easy (usually with sunglasses on). More than anything, she proves that confidence isn’t about being the loudest in the room, it’s about being present, comfortable in yourself, and clear on what really matters.

So we asked Chaya to share exactly that, her big sister take on style, life, and the pieces every MUUZ girl should have on standby. Think of it as her gift to us, not just a guide to fashion, but to patience, presence, and the kind of self-assurance we all need in 2025.

Grounding yourself 

Navigating the internet as a young woman in 2025 feels relentless. It’s loud, constant, and designed to keep you scrolling until you forget what you even came for. It’s easy to lose yourself in the chaos. But Chaya doesn’t overcomplicate it — she knows the value of switching off.

“I carve out time to mute my phone and just focus on my kids and loved ones.” It’s advice that sounds simple but takes discipline. Her reminder is even sharper: “Be present. Everything that is worth focusing on is happening right in front of you.”

For the MUUZ girls who feel stretched thin between uni, work, friendships, and an endless scroll of content — this is your sign to log off (yes, even TikTok will survive without you).

Effortless really means comfortable 

Every season brings a new “must-have” trend that doesn’t actually suit everyone. This year it might be micro-mini skirts, next year low-rise denim, the year after something even harder to pull off. The pressure to keep up can make getting dressed feel more performative than fun.

Chaya is clear: effortless only works if it’s honest:  “I don’t wear things that don’t suit my personality or body type. If it feels forced, it looks forced. Comfort in your own skin is what makes you look effortless.”

And that’s the truth — style isn’t about proving you can pull off everything, it’s about knowing when to leave a trend behind.

Wardrobe must-haves

If you’re starting from scratch, the endless lists of “capsule wardrobes” can feel overwhelming. Chaya’s version is refreshingly simple:

• a black dress

• a leather jacket

• a perfect white tee

  
  

That’s it. Three pieces, styled a hundred different ways. It’s advice that cuts through the noise — less about collecting clothes, more about building a wardrobe that works.

The five-minute fix 

Running late? Sunglasses. Always.

“I splurge on sunglasses because they can replace hair and makeup when I don’t have time. A good pair of shades will carry the whole look.”

Noted- and luckily for you, we’ve rounded up our favourites (warning: once you start, one pair is never enough). 

Beauty basics

No twenty-step routine here. Her essentials are lip liner, blush, and moisturiser. That’s it. Clean, classic, and realistic.

It’s beauty that works when you’ve got ten minutes before leaving the house — not a TikTok routine you’ll never finish (because who actually has 45 minutes for skin cycling before lectures?).

MUUZ picks: Milani Lip liner, Merit Blush, La Roche Posay Moisturiser

Advice for the MUUZ girls 

At MUUZ we’re always giving you the talk - about boys, friendships, and the chaos of figuring life out. But this time, it comes straight from the original big sister herself:

“Let him chase you. Love yourself first. No one cares as much as you think they do. Everything passes. If it’s on and off, most likely it should be off.”

Advice worth saving — and actually living by. Screenshot it, make it your lockscreen, maybe even send it to the boy who needs the hint...

The real truth of social media 

We all like to think we know social media isn’t real, but how often do we actually remind ourselves of it? Chaya doesn’t let it slide:

“Social media is incredibly draining. It’s so important to remind yourself that everything you see is just one side of the story. No one on the internet is showing you the full picture.”

At MUUZ, we try to keep it as real as possible — no filters, no fake perfect lives. And hearing it from Chaya is the reminder we all need: even when the internet feels overwhelming, presence beats performance every single time.

Before You Log Off

Before you log off, remember this: the best kind of advice isn’t loud, complicated, or hidden behind twenty-step routines. It’s simple, honest, and a little bit funny — the kind you actually remember.

Chaya just reminded us of what MUUZ has always believed: that style works best when you feel like yourself, that presence will always beat performance, and that sometimes a pair of sunglasses can carry you further than you think.

Keep it close, come back to it when you need it, and let it remind you that the best advice never really goes out of style.