We’re Bringing Sexy Back

By Sophia Wheway

Forget slick-backs and clean-girl minimalism, it’s official: sexy is back. Blowouts are replacing buns, sneakers are gathering dust in the corner, and femininity is no longer shy or “tastefully understated.” This season, it’s latex, stilettos, glossy lips, and unapologetic confidence.

Kylie’s Return: The New Blueprint

The comeback story starts with Kylie Jenner. After a few years of playing dress-up in soft prairie dresses and milkmaid silhouettes, King Kylie has returned to her throne—and this time, she’s wearing black latex minis and skin-tight bodysuits. The message is clear: the girly innocence era is over. Sexy is the new uniform.

Pop Girls Gone Sultry

The music world is already echoing the shift. Sabrina Carpenter’s albums, once more flirty and fun, have turned seductive: less bubblegum, more bite. Addison Rae’s fresh tracks follow the same pattern: gone are the sugar-pop singles, replaced by bold, sexy anthems. The girls are growing up, and they’re demanding a sound (and look) that’s just as powerful as it is provocative.

Victoria’s Secret: The Redemption Arc

And then, of course, there’s Victoria’s Secret. After last year’s attempt at a more “classy” fashion show was met with backlash, the brand has made a full U-turn. This time, they’ve gone all in. Think: red lighting, unapologetic music, and the kind of energy that once made their shows a cultural moment. But this isn’t a simple throwback—this time, inclusivity and diversity are part of the package.

Backstage is filled with champagne bubbles and TikTok-friendly chaos. Front row? Packed with influencers, industry insiders, and cool-girl celebs. Madison Beer takes the stage, bringing the vibe full circle. It’s sexy, yes—but it’s also fun, modern, and plugged directly into the social media generation. Victoria’s Secret is no longer just a show; it’s an experience.

The Fashion Shift: Minis, Heels, and Full Glam

The runway isn’t the only place we’re seeing the shift. Maxi skirts, once hailed as the “serious” fashion girl staple, are slipping out. Minis are back in full swing, and while some whisper about political undertones to the switch, the vibe is clear: it’s time to embrace confidence, legs, and power dressing through play.

Makeup is louder, too. James Charles is fueling a full-glam revival with his new colorful palette—throwing us right back into 2016 YouTube nostalgia. Glitter lids, sculpted cheeks, sharp liner. The bare-faced era isn’t gone, but it’s no longer the reigning look.

And footwear? Sneakers are hitting record-low sales while stilettos and strappy heels are storming back. Comfort-core is cute, but this season, it’s about commanding attention with every strut. 

The Feminine Bounce Back

What we’re really watching is a cultural bounce-back: the rejection of “quiet luxury,” soft-girl, and the aesthetic minimalism that’s dominated the last few years. Sexy is louder, bolder, and more visible. It’s not about hiding or toning down—it’s about turning heads.

The TikTok feeds, the red carpets, the new music drops—they all point to the same thing: sexy isn’t just back, it’s the main character. And whether it’s Kylie in latex, Sabrina’s sultry tracks, or the VS runway glowing in red, the return of glam femininity is impossible to ignore.

So let’s call it: sneakers out, stilettos in. Slicked buns out, big blowouts in. Milkmaid dresses out, latex minis in.

Sexy is back, unapologetic as ever—and honestly? We’re so here for it.